proximity to the market

proximity to the market
1) эк. близость к рынку (расположение фирмы рядом с рынком сбыта, напр., в том же районе; данный фактор благоприятно сказывается на доходах фирмы, поскольку снижает издержки по доставке товара потребителю)
See:
2) марк. близость к потребителям (осведомленность фирмы о нуждах и требованиях существующих и потенциальных потребителей, достигаемая в результате длительной деятельности по изучению рынка и построению устойчивых взаимоотношений между потребителями и фирмой; позволяет фирме быстро реагировать на изменение предпочтений потребителей, сохранять доверие и приверженность потребителей, привлекать новых потребителей и т. п.)

The proximity to the market also means that the company can enhance the product as customers request new features. — Близость к потребителям предполагает, что компания может усовершенствовать продукт, как только потребители проявят заинтересованность в этом.


Англо-русский экономический словарь.

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